The Grow CMO
— a fractional leadership solution for effective marketing that grows your business.
Marketing is the source from which brand awareness and lead generation flow, yet it is often the first thing to run dry when budgets are tightened. You can’t afford it, yet you can’t afford to be without it.
The Grow CMO offers your company a solution to this age-old problem by giving you access to the essential expertise of an experienced Chief Marketing Officer at a fraction of the cost.
The Grow CMO is a fractional CMO consultancy specializing in turnkey solutions for franchise marketing. From high-level topics like brand development and recruiting strategies to nuts-and-bolts issues like product rollouts and sales/marketing alignment, The Grow CMO focuses on solving marketing problems, so you can focus on growing your business.
So, if you’re ready to scale…
I solve real problems and help your business grow through a variety of service offerings:
Maternity/Paternity Leave Coverage
If you have a marketing executive about to go out on maternity/paternity leave, don’t worry! I will come in and ensure things continue to run smoothly so they can focus on what is most important at home. They can pick back up seamlessly when they return, and you can rest assured things will keep moving with minimal disruption to the marketing side of your business.
I am an experienced and enthusiastic public speaker and industry advocate. If you’re interested in having me share my knowledge and experience with your group, let’s chat.
Launching a brand? Assessing current brand architecture? Not sure what you need but know you need help? I have launched a national brand from scratch and participated in many rebrands during my career. From strategy and name generation to copy tone and design language and beyond, my experience will guide the way.
“We need more leads!” How many times have you said this? My core competencies are building brand awareness, improving consumer engagement, increasing search and site traffic and, ultimately, generating leads.
I have spent the better part of two decades in agency and client-side strategic marketing — most recently leading marketing for a booming national franchise that I helped launch. My experience is now your experience.
If you are launching a new product or service within a current line or launching a brand new one altogether, let’s develop your go-to-market strategy. How will we capture market share and generate leads that convert to revenue? These are questions I will answer for you.
Both Sales and Marketing speak to your customers, but they do so at different times along the journey. It is imperative they speak the same language and convey the same messages. I can ensure this happens.
A true passion of mine is building and leading cross-functional teams that consistently achieve results and drive innovation. If your current marketing team needs some guidance, let’s talk.
A highly accomplished and accountable Senior Marketing Executive, Brooke has expertise in building and promoting brands that increase revenue, profitability and customer loyalty. Her results prove it, too. In four months as the SVP of Brand Marketing for a financial institution, she generated 80 percent more leads than were generated over the same period the previous year. She also developed and launched a national franchisor brand from scratch during the pandemic.
Brooke knows what it takes to align Marketing and Sales teams, lead businesses in finding innovative and creative ways to develop and deploy their brands and generate leads. From startups to well-established companies, Brooke has worked with and for a broad range of national brands, including Disney, Toro, GE, Sonic Drive-In Restaurants, Liberty Tax, Springfree Trampoline, Bridgestone, Careerbuilder, Travel and Transport and more. She is a two-time graduate of the University of Nebraska-Lincoln. Brooke is a graduate of the Hoffman Process and the Fort Worth, Texas, graduate group leader for the Hoffman Institute.
Brooke has a real passion for health and wellness. Outside of work, she can be found at the CrossFit gym, inside a yoga studio, riding her Peloton or walking her dog Kip around the trails of Fort Worth, Texas. A native of Omaha, Nebraska, Brooke recently moved to the Dallas-Fort Worth metroplex to broaden her life experience. So far, she’s picked up y’all but not yet purchased a pair of cowboy boots.
What is a fractional CMO?A fractional CMO is a highly experienced Chief Marketing Officer who works with a company on a consulting basis rather than as a full-time employee. Because they spend a fraction of their time with a business, they receive only a fraction of the pay.
How do I know I need a fractional CMO?If you currently do not have a CMO, you have one about to go out on maternity leave, or if your Marketing Department is underperforming, outsourcing your Marketing leadership to a fractional CMO can be a highly cost-effective and efficient solution to a short- or medium-term problem.
What type of ROI will I see from a fractional CMO?Without marketing, there are no leads. And without leads, there are no sales. A fractional CMO will lead your marketing efforts to improve brand awareness and demand generation in your target market, delivering ROI you will see in your bottom line.
Do you only work with Franchisors?No. It just so happens that is my niche and what I am passionate about. However, my 20-year career has allowed me the opportunity to work for QSRs, DTC brands, e-commerce, travel and tourism and higher education. Marketing is marketing. You are hiring me for my thinking and expertise.
What is your process?It will vary depending on the engagement and your business needs. However, at the highest level, I will conduct discovery meetings, analyze data and research and articulate it into the strategy you need. You will have the brand, marketing or go-to-market strategy you need to execute to achieve your goals and objectives.